Ethnic market MVNO Nomi Mobile plans to launch 50 co-branded stores across the UK within the next six months via partnerships with independent dealers.
Its first flagship Nomi store was launched on the weekend, at Get Connected in Manchester. The co-branding programme is part of Nomi’s overall strategy to grow its brand and it will tailor its signage and point of sale material for each store.
Nomi head of sales and marketing Robert Ashcroft said: “We have not been as visible as some of our competitors and see shop branding as a step towards addressing this – getting our message directly to consumers in an effective and sustained way. The branded shops will build consumer trust in Nomi, and will mark the retailer as an official distributor of Nomi products.”
Get Connected managing director Ismail Dedat added: “My new Nomi branded store looks fantastic – my customers will definitely notice us now. We are working hard to build awareness and sales of Nomi-mobile across the UK and these branded shops will go along way to supporting our efforts.”
Nomi has also recently partnered with East London-based Chytel Communications, launching 4p per minute landline and mobile calls to Bangladesh as part of its strategy to gain new customers in the Bangladeshi community. The partnership will be promoted by an advertisement that will air on Bengali language television station, Channel S.
Nomi senior sales manager Sami Ullah said: “Chytel Communications sets a high standard – with over 16 years industry experience and access to over 40,000 Bangladeshi people, Nomi is proud to have been selected as their preferred partner for this important market.”
Chytel managing director Amirul Choudhury added: “We are already starting to see real interest from the community. Nomi offers great service with low rates, making it easier for people to stay in touch with family and friends overseas and across the UK.”