New ‘dealer’ MVNO Opal Mobile will launch this month (April).
Chris Caudle, chairman of Mfonex, the company behind the initiative, confirmed SIM-free handsets emblazoned with the new Opal brand will be available from a distributor this month, although he refused to name its distribution partner.
Caudle said Opal has already connected 1,000 customers following a trial of the service with selected independent dealers. Its charter is to help create a competitive edge for dealers against network offerings.
Opal, running on T-Mobile’s network, will offer consumer and business tariffs, on a range of pricing plans. Consumer plans, named ‘Topaz’, ‘Emerald’, ‘Ruby’ and ‘Diamond’, will be offered with three, six and 12-month options.
Business plans, branded ‘Onyx’ and ‘Pearl’, will come in 12, 18, 24 and 36-month options. Customers can choose a SIM-only deal, or a handset bundled with a SIM card. Prices have yet to be finalised.
Caudle said “a large number” of dealers have already signed up to become resellers of Opal Mobile. “Opal Mobile will reach areas networks can’t because of our dealer connection,” he said.
“In the long term, we won’t just be a mobile provider – we will be offering data, broadband and fixed-line before the end of the year. Opal will end up as a true e-commerce solution.”
The launch will be backed by a major television and press advertising campaign, with the aim of attracting 50,000 customers in the next 12 months.
Opal Mobile has appointed Supercover Insurance as its key insurer.
Caudle said: "We are happy to appoint Supercover Insurance for our new range of mobiles which will be available on Opal Mobile soon this month, Supercover Insurance we believe has a fantastic flexible package to offer customers, and the insurance will be bundled into the packages for an initial limited period free to customers."
Supercover operations director Amanda Kerry said: "We are very excited to join Opal Mobile on this venture. Their unique and innovative offerings fit perfectly with our flexible insurance model. It’s great to see alternative support options for the independent dealers