Walkers new role will see 3 amalgamate both handsets and services together into one team. The move is designed to integrate 3s mobile Internet services with its handset range.
3 marketing director John Penberthy-Smith said: ‘Enabling customers to get more out of their mobiles is a fundamental requirement for 3s long term success. Relevant and easy to-use products and services are critical to supporting a more impactful and engaging mobile experience.
Fergal has done an exemplary job since he joined 3 UK earlier this year. He has dramatically improved our focus on handsets. I am delighted that he has agreed to extend his leadership to our products.’