3 has opened two trial concession stores inside HMV shops in Hatfield and Merry Hill.
The stores opened last Saturday and 3 has plans to extend the project to include further concessions in HMV stores in Reading and Leeds. If the project is successful 3 intends to expand the trial to include 10 additional HMV stores.
A 3 spokesperson said: Our partnership with HMV aims to give music fans the chance to buy music they want, in the way they want to buy it. People will have access to all our products and services in the stores, as well as everything a music lover wants.