Alexander joins MoCo cofounders Maurice and Andrew Whelan and managing director Ian Robinson on the board.
MoCo has also announced two new additions to its team. Matthew Earl joins as internal dealer account manager for distribution. He has 12 years experience in the industry.
Hollie Charlton also joins from Carphone, where she was sales consultant for three years, and will support MoCos B2B division, selling mobile, data, fixed line and IT packages.