BBC Worldwide sign content deal with O2


O2 will be provided with over 300 pieces of content including video clips, wallpapers and ringtones from popular BBC programmes such as The Office, Doctor Who and Little Britain.

BBC Worldwide already has similar deals in place with Orange and 3 but it is the first one complied by Phil Mercier, the newly appointed head of mobile at BBC Worldwide.

O2 UK head of strategic content partners Grahame Riddell said: The programme brands that BBC Worldwide can bring on board are exactly what our customers are looking for well recognised and compelling.

Were constantly looking for quality new content that will appeal to our customers and this deal paves the way for access to the wealth of material available from the BBC in a range of different and innovative formats.