Dextra backs Currys Vodafone and T-Mobile push

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Currys started selling 3s £15 and £20 monthly tariffs on the Nokia 6288 and Sony Ericsson K610i last month, supported by Dextra. It is now set to roll out T-Mobile, Vodafone and Orange contract phones. It will also use Dextras sales system, Activate, for T-Mobile and Vodafone contracts. Orange connections will be made via Orange s online customer registration system, Enable.

Currys is paying Dextra a monthly fee for usage. Dealers can use the system for free as part of their Dextra supply deals. Dextra tailored the Activate system to connect all 500 Currys stores to 3. Training will be provided through Dextras field team.

Dextra Airtime head of operations Mark Nightingale said: This is a completely new type of business for us in offering such a managed service. This is the first time that we are working in a partnership where we are not a traditional distributor.

A Currys spokesman said: Mobile is a natural extension to our product range, and something that is already successfully integrated into our European operations.

The Dextra system is user-friendly and offers the best value of all the systems we looked at.

 

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