The distributor increased its focus on business connections last year in response to network demands of the dealer channel. This year it has introduced measures like network business specialists and a dedicated business team to support the initiative.
Dextra airtime sales director Angie Simpson said: We really started to focus more on B2B connections last year and now have a lot of building blocks in place to develop the offer. We had a blank canvas in B2B, and the opportunity to do things well.
Simpson added the introduction of O2 and Orange business specialists would give essential knowledge and training to independent dealers.
B2B can seem like a minefield but knowledge is the ultimate sales tool, she said. We introduced a dedicated internal business team, with account management and sales and data support. The support team play a massive part in what the dealers do.