The news comes on the back of the MMA winning the 2007 Communication Gold Circle Award for the MMA International Journal of Mobile Marketing (MMA-IJMM), highlighting the importance of continued global education for the development of mobile marketing.
It has also been revealed that the new members joined from North America, South America, Asia Pacific and Europe, giving the MMA a more global representation.
MMA president Laura Marriott said: The MMAs continued membership growth further enhances the associations ability to collaborate with players across the ecosystem and the world to drive the adoption of mobile marketing education and expand industry guidelines and best practices to ensure a positive consumer experience.
The full list of new members includes:
- Ad Infuse, Inc.
- Anheuser-Busch, Inc.
- Atlas Interactive North America
- Bluepod Media Ltd.
- Business Service Provision Company Limited
- GoldSpot Media
- Granada America
- Hanzo S/A
- mBill Inc.
- Out There Media Holding GmbH
- Reliance Communications Limited
- Resource Interactive
- Sennari Entertainment, Inc.
- SMART Communications, Inc.
- Upstream S.A.
- Useful Networks, Inc.