The move is part of Nokias new marketing plan aimed at increasing the effectiveness of its marketing activities.
JWTs will main role will be to support creative agencies in implementation of Nokias global campaigns. The group will also act as a strategic global partner to support Nokias local marketing in over 80 markets worldwide.
Nokia senior vice president Pekka Rantala said: Working together with JWT will help us to align our marketing efforts. With one global marketing network partner, we believe we will be better positioned to reach our goal of becoming the most loved and admired brand by people in the world’