Nokia UK director of communications Mark Squires said: Fashion has always been important to us. Its nice to see other manufacturers copying what were doing in terms of their fashion launches. But whereas many of them have worked with big brands, weve relied on our own brand and the strength of our design team.
Nokias new Prism collection comprises the prepay 7500, priced around £125, and the contract 7900, retailing around £240, but free on contract. They feature angular designs and diamond-shaped keys.
Squires said: These are not for the Christmas market as such; they are for the fashion market, but that hots up at Christmas, so they will sell well throughout Q4.
No network or retail exclusives are planned. Nokia is expected to expand the range in time for Christmas.
The phones follow on the heels of the new Nokia 6500 classic, a candybar with a two-megapixel camera, and the 6500 slide wrap, a slider with a 3.2-megapixel camera. Its portfolio has also been boosted by the 6110 Navigator, which has fully integrated GPS.
Last week, Nokias Q2 results showed an increased global share of the handset market from 36 to 38 per cent. Ovum director of wireless intelligence Martin Garner said: Some of the gains came from Motorolas weakness.
Nokia UK MD Simon Ainslie is looking to double the gap between it, as UK number one, and second place.