Samsung launched its new E590 prepay handset, which has a threemegapixel camera, in Carphone Warehouse earlier this month. The E590 candybar has a metallic finish and 70MB of internal memory.
Samsung is looking to hike its UK market share from 23 per cent to 25 per cent by the end of the year with a fuller prepay range.
This year we have been strong in prepay, said Samsung UK head of channel marketing Susan Land. High end, premium contract phones are still a focus, but we need to make sure were strong in the prepay sector leading up to Christmas.
Meanwhile, dealers reported strong sales of Samsungs U600 handset, which includes a 3.2-megapixel camera. Intek managing director Manny Hussain reported demand had outrun supply. He said: Sales have been down generally, but the U600 has sold well. It has been the standout handset, and there have been some stock shortages.
Future Mobiles proprietor Antony Nathanson added: Its a big seller. The only other mass market handsets that compare to it for camera quality are the Nokia N73 and Sony Ericsson K810i, and consumers prefer the design of the U600.
At the same time, LG Mobile UK sales director John Barton said the forthcoming 5.1-megapixel cameraphone, the LG KU990 Viewty, will trump similarly specced handsets from rival manufacturers.
It is a touchscreen handset and introduces the worlds first 120fps video recording feature on a cameraphone.
Five-megapixel cameraphones are already available in the form of the Samsung G600 and the Sony Ericssons K850i.
But Barton said: The KU990 will defeat rival devices by virtue of all its other features.
He acknowledged the five-megapixel handset LG launched on 3 in the UK last year, the LG U990, had failed to hit the mark.
It shows that, as a challenger brand, you cant always make [such ambitious devices] stick in peoples mind, he said.
LGs new prepay devices are the KE500, KG290, KG130 and KG275. The KE500 has a 2MP camera, and the KG290 a 1.3MP camera.
All will be available for less than £100.