Time to listen to the Yes-men

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In the 12 months since its sale to Vodafone, Manchester-based service provider Yes Telecom has stuck to its guns by not disappearing beneath the shadow of the mighty network.

Using its own business partners and staff in new branding designed to reflect a distinct identity, and a strong push to increase customer tenure and broaden sales through fixed line, data and VoIP, Yes Telecoms strategy for the next 12 months looks rock solid.

At the Mere Golf and Country Club on June 6, an audience of 80 of its business partners (BPs) got the lowdown from Yes chiefs on the companys plans for 2007 and beyond they even walked away with a free BlackBerry Curve to help them snare more customers. Incentives like a trip to Marrakech and tickets to the British Grand Prix were also put on the table.

These BPs are the metaphorical basket that Yes MD Keith Curran says it has put all its eggs into. But its a basket he has immense faith in and has put a lot of onus on through initiatives, such as Yess BP surveys for directing future changes in the company.

We really want you to help us mould and shape the way we do things, Curran said to those present. He later told Mobile News: Our BP feedback is the absolute cornerstone of the entire company. We have one route to market and thats via the BPs.

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