Between September 1 and March 31 pre-pay customers will be able to make calls to friends and families in 16 countries for 5p per minute to landlines and 15p per minute to mobiles. Previously customers had been charged up to £1.49 per minute for calls to certain countries.
All pay as you go customers on Vodafones Anynet or Anytime price plans will be automatically switched to the new pricing which includes calls to China, Croatia, Czech Republic, Hong Kong, Hungary, India, Lithuania, Latvia, Nigeria, Pakistan, Poland, Romania, Russia, Slovakia, Thailand and Turkey.
Vodafone UK chief marketing officer Tim Yates said: This is a great value promotion for our customers. There are no catches customers will find it much easier to keep in touch with friends and family than dealing with the limitations of international calling cards.
Some customers will now save 96 per cent of their previous costs.