Dealers said the improved customer offer should boost sales, but would likely reduce the value they deliver to Vodafone. One southern dealer said: Hopefully this will draw a bit of interest. But customers who needed a 5,000- minute plan will now only need a 2,000-minute one, because of the free calls, so we lose out there.
Intek MD Manny Hussain said: Anything that attracts more business is a good thing. But networks are always encouraging us to increase customer revenue and, with all these free calls, where is it supposed to come from? If the Vodafone proposition proves successful, other networks will follow suit and that will hit the revenue dealers can deliver.
Average revenue per Orange business user is less than that per consumer due to the free calls on business tariffs, added Hussain.