The MVNO, called IDT Mobile, is pitched to cosmopolitan UK users inclined to make international calls to family abroad.
IDT Europe retail director John Roberts said: “It’s a very simple formula; cheap international rates and great national tariffs; one mobile phone, one provider.”
International calls start at 6p per minute. National calls are 15p per minute while SMS prices are set at 10p (national and international). The service is SIM-only.
Orange UK director of wholesale Keith Greenfield said: “IDT Europe in the UK will be the first virtual operator to run its services wholly on Orange. A number of other virtual operators will also run their businesses on Orange because of the high quality of our network and the service we can provide.”