McDonald’s introduce text ordering in Korea

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The fast food chain has teamed up with SK Telecom to introduce radio frequency identification (RFID) ordering in one of its restaurants in Seoul, Korea.

By using the service customers can avoid having to queue by texting their order while sat at a table. To use the facility customers must first download an application from SK Telecom’s web service and then attach their mobile to an adapter provided on each table.

Once customers have placed their orders they must then wait to receive a text message from McDonald’s alerting them that their food is ready for collection at the counter. Customers using the service are billed directly via their mobiles.

SK Telecom senior vice president of business development Lee Joo-sik said: “We hope this partnership with McDonald’s…will lay the groundwork for our RFID business on foreign markets."

 

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