Mobile TV draws billions

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Nearly 120 million mobile users in more than 40 countries are expected to receive broadcast TV services by 2012, compared to less than 12 million in 2007, with
DVB-H the dominant transmission standard.

However, the Juniper report cautions that services face significant technological and regulatory hurdles, both
prior to launch and as they attempt to build a mass of subscribers.

Report author Windsor Holden stressed the need for broadcast TV chipsets to be rapidly introduced into a wide range of mass-market handsets to increase take up of the service.

Holden said: “If companies are serious about achieving widespread adoption of mobile TV, it is essential for chipsets to filter down very rapidly from top of the range
Handsets into the mass market models so that everyone has the opportunity to sample mobile TV services.”

 

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