The £15million three-month campaign will include 11 distinctive 10-second television adverts that will air within the first month and then be refreshed throughout the campaign. In addition to the television adverts 3 will also invest in radio, online, press and billboards advertisements.
The advertisements will focus on promoting the new Mix and Match tariffs and also services such as free Skype calls, mobile internet, instant messaging and eBay access.
3 Marketing Director John Penberthy-Smith said: “This campaign is to show everyone what 3 is really about and to encourage non-3 customers to rethink our brand. We want people to understand that we have a great network, the latest handsets and always great value.
The campaign was developed with recently appointed advertising agency Euro RSCG London.