The stores will open in London (it is refurbishing its Oxford Street store), Bournemouth and Solihull. The stores will be 80 per cent focused on business sales, highlighting smartphone devices, data cards and Orange’s new SME tariffs. Prepay and consumer tariffs will remain available as a secondary offering and promotions will display business deals.
Orange’s three SME tariffs, launched in May, are aimed at one-man, small and mediumsized companies.
Staff in the stores and on business desks will be given extra training. Meanwhile, nine small business advisors have been appointed to key regions across the UK to drive this new focus.
Orange head of direct channel for SME Graeme Good said: “We want store staff to engage with business users in a business specific environment. The stores will allow more privacy for customers to select the appropriate contract. We are conscious SMEs make up half the employees in the country.
“The SME sector of the market offers us huge opportunities for growth. We are competing well in the sector but using our stores gives us the chance to get in touch with more customers.”
Good said Orange will roll out more business stores provided the first three are successful.