The deal will provide Orange World customers with access to a variety of WICKED content, including a behind the scenes video diary with the cast and crew.
Orange will also run a singing competition called ‘Wannabe Wicked’ where entrants can win a walk-on appearance in the musical. Orange customers can enter the competition online or via their mobile.
Orange UK Content Manager Steve Wallage said: “Our partnership with WICKED gives us the chance to explore just what is possible when you bring theatre and Orange together. For us, it’s about bringing our customers closer to entertainment they love. Expect to see some spellbinding WICKED stuff from us in the coming months.”
WICKED is currently running at The Apollo Victoria Theatre in London and attracted more than 850,000 people and grossed over £30 million in ticket sales over the last 12 months.