Nokia buys ad firm Enpocket


Enpocket delivers mobile advertising across platforms including SMS, MMS, mobile internet and video. It counts Vodafone, Telefónica and Pepsi among its customers.

Nokia chief technology officer Tero Ojanpera said: “This is a game-changing move to bring the reach and depth of Nokia to organise the market across the world.”

Observers broadly welcomed the move. Eden Zoller, principal analyst at Ovum, said: “Enpocket is a good catch for Nokia. It is one of the stronger players in an increasingly competitive market. It gives Nokia a leg up in mobile advertising and credibility to be taken seriously.”

The move follows Nokia’s announcement in March of a fully managed service, called Nokia Ad Service, for advertisers to conduct targeted advertising on mobile services and applications.

Zoller said: “That move was greeted with interest but given a cool reception – the Enpocket deal should create more heat.”