Parrot PARTY in John Lewis stores

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In addition, the first 4,000 customers to purchase the portable wireless Bluetooth speaker from John Lewis stores will receive a free download of the new Chemical Brothers album, ‘We Are the Night’, with a free Bluetooth dongle with which to send music to the speakers also being supplied.

The campaign includes a national TV campaign, radio spots, online advertising and poster ads on the London Underground, with EMI Music providing a special download page through which customers can claim their free album before December 31, 2007.

Parrot UK country director Chris Roberts said: “This is a significant development for Parrot in the UK which sees our Bluetooth wireless multimedia products available through a well respected UK retailer.”

The PARTY will retail at £79.95 from all 26 John Lewis UK stores and through www.johnlewis.com

 

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