O2 launches mobile only comedy show


The network has partnered with USP Content to produce the show, which is called “If an alien came to earth….” The show is hosted by Virgin Radio presenter Christian O’Connell who alongside a celebrity panel attempts to enlighten the show’s resident alien about the wonders of our planet.

Each edition of ‘Alien’ is broken up into two-minute segments and is available exclusively on O2 mobile. ‘Alien’ also features an interactive forum where viewers can leave suggestions for questions on future shows.

O2 UK head of content Grahame Riddell said: “Programmes like ‘Have I Got News for You’ and ‘Never Mind the Buzzcocks’ have proved extremely popular on TV. We’re now taking this format to the mobile phone with a specially tailored show, which we’re sure will be popular with our customers.

"This is yet another example of O2 working with the best content partners to continue to innovate with made-for-mobile content.”