Alexander appointed Orange CEO

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Orange has announced the appointment of former Virgin Mobile chief executive Tom Alexander as its new CEO.

He succeeds Bernard Ghilebaert, who will now take on the new role as executive vice president of sales and customer experience.

Alexander, who will join the company in December, will look to take the operator into new territories, including the home phone and Digital TV markets and will report to Orange senior executive vice president personal communication services UK and EME Olaf Swantee.

Commenting on Alexander’s appointment, Swantee said: “With his experience leading some of the biggest brands in the industry and guiding them to commercial and financial success, Tom has the perfect pedigree to continued growth in both Orange’s traditional and exciting new markets, operating as one company, under one brand with one vision.”

Alexander was Virgin Mobile CEO in the UK from its interception in 1999 until its sale to NTL in 2006. Prior to that, he held the position of BT Cellnet deputy commercial director.

 

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