He joins the the company having spent the last eight years in senior sales and management roles within Nestle and Kellogs.
McAlpine will oversee the growth of key Mainline accounts throughout the North of England, Scotland and Northern Ireland. He will also head up a team of dealer support executives, where he will ensure all dealers make the most of the commercial, marketing and training benefits on offer.
Mainline managing director Andrew Boden said: “He has extensive experience and a rang of account management disciplines that will help us to deliver an even better service to our dealers.”
McAlpine said: “Many of our accounts are recognising the value of business connections to their future success, but require help in establishing themselves in that sector. As Orange’s largest B2B distributor, we are well placed to provide each and every one of them with the support they require.