He said: “Orange stores stock a variety of HTC handsets, but awareness of the HTC brand needs to be brought to other high street retailers who might not know too much about our devices.
“We have very solid business relationships with all the operators and in Q3 Orange brought in some very good numbers on the Touch handset.
However, if you walked into another store, some staff might not have even heard of HTC. Our presence in the retail market isn’t great. I want to expand it.”
HTC recently unveiled its device line up for Q4, with the Touch Dual (pictured) being the standout handset.
It has 3.5G wireless connectivity and TouchFLO features, which allow users to view photo slideshows using on-screen controls with the ability to zoom and rotate images with one hand.
“The Touch Dual has a lot of powerful features and I hope that it can follow the same sort of successful line that the Touch has enjoyed,” Ghent said.
“There have been 800,000 of the Touch shipped in Europe and Asia and we hope the Touch Dual can match that, if not elevate that figure.”
The device will be aimed at the mainstream consumer market and will be available in Orange stores, as well as through Hugh Symons and Expansys, from the end of October.