Orange has pumped £6 million into its latest campaign to promote its unlimited contract and prepay tariffs.
The new advertising campaign, which runs the strapline ‘Good things should never end’, will feature on television, outdoor, online and press media for 12 weeks, as well as in all 343 Orange stores across the country.
The campaign will also feature an interactive digital television advert that invites viewers into an Orange ‘world’, to access information about the latest offers and competitions from the network. Among the promotions are BAFTA and mobileACT Unsigned tickets, handset and contract giveaways.
Orange director of brand marketing Justin Billinglsey said: "The belief that ‘good things should never end’ is a simple but powerful one and our new campaign brings this to life in a creative and engaging way."