Fonetrader merges with southwest B2B dealer SWMC


Portsmouth-based dealership Fonetrader has merged with Cornwall B2B operation South West Mobile Communications (SWMC).

SWMC, based in Wadebridge in Cornwall, is to trade as a wholly-owned subsidiary of Fonetrader, under the brand Fonetrader SW Division and the stewardship of its founder and managing director Jennifer Brown (pictured, third left, with Fonetrader MD Gregg Plunkett, left).

Brown said: "This will allow us to offer an even wider range of services, and provide a local presence for Fonetrader in the Southwest. We will continue to offer our high level of service and expertise to our existing clients and this partnership will help us to grow in this fast-changing industry."

Following the deal Fonetrader SW Division will connect direct through Vodafone, Orange and O2, all of which Fonetrader has direct sales deals with.