Customers will be able to choose from eight genre-based music streams and working like a radio station, they can click on the icon of the station that contains their favourite music.
Each station is on a four-hour loop and music will be updated weekly, with users able to switch between stations as often as they like
3 UK marketing director John Penberthy-Smith said: “The new 24-hour streaming will I’m sure, be hugely popular with our customers. Our other music services, such as MusicStore and dual downloads have set the pace with the market.”
The service has been developed in partnership with Ericsson under its managed services agreement with 3.