O2 launches mobile voucher scheme


The Instant Voucher System enables retailers to scan discount barcodes with a Nokia E50, which contains pre-installed scanning software.

The software recognises two-dimensional barcodes and ensures that each top-up voucher is unique, meaning that retailers no longer have to manually carry out the checks and send the vouchers back to the newspaper wholesaler in order to be paid.

The announcement follows a successful eight-month trial of the service by The Telegraph, The Guardian and The Daily Mail in Kent where 160 retailers used 700,000 vouchers in the system.

O2 UK business sales general manager Ben Dowd said: "IVS is a fantastic example of how by working with innovative application partners we can create bespoke solutions for our customers.

"We look forward to working closely with 2nDimension to take advantage of all the opportunities offered by mobile vouchers in this space."