New Irish chief to helm Samsung’s sales push


Samsung Mobile UK and Ireland director Mark Mitchinson (pictured) said: “We have a very ambitious plan for the Irish market in 2008. I have been caretaking that market for the past three or four months, while we have been repositioning ourselves.

“Gary was salesman of the year for us last year, and he knows the country well anyway. We will give Nokia a few sleepless nights.”

Samsung has been running at around five per cent market share in Ireland this year, although Mitchinson claimed its share for Q4 would jump to 10 per cent.

Twohig, previously Samsung global account manager for Carphone Warehouse, starts in the role on January 1. He is replaced as Carphone account manager by Robert Staines, previously national account manager for Orange, who is in turn replaced by O2 national account manager David Buckingham.

Samsung head of sales John French is taking charge of the O2 duties as it recruits for a replacement for Buckingham. Samsung is also searching for replacements for senior head of product management Ender Yavas and head of marketing Susan Land.

Mitchinson said Samsung will boost its staff count in Ireland, which stands at four including Twohig, next year.