T-Mobile’s new MyFaves tariff, which enables customers to nominate five numbers for free calls, and is made available to dealers in January.
Fletcher promised more channel activity around its mobile broadband prepay service and its Top-Up Friday promotion, which gives customers unlimited cross-network weekend texts in exchange for topping up their prepay by £10 on Fridays.
Fletcher said: “The plan is to increase the number of connections through the independent channel, and we want to increase the quality connections as well.
“There will be a big push on mobile broadband and internet, and there are still a lot of customers that just want a good voice-and-text tariff, so we must look out for them as well, but we want mobile broadband and our Web ’n’ Walk services to be more mainstream.
“There will be more marketing activity and more training available to the right people next year, to enable them to better sell T-Mobile products and services. There will be more activity around MyFaves in the New Year, as well as our other November launches; our mobile broadband prepay service and our Top-Up Friday offer.”
But dealers last week bemoaned the fact T-Mobile is withholding its MyFaves tariff from the dealer channel until the New Year. “In its infinite wisdom, it has kept the tariff to itself. MyFaves, because it’s very family orientated, could have really helped dealers over Christmas,” said Paul Marks, of Orpington-based dealership Fonefinders.