Didcot-based distributor Advantage Cellular has appointed long-serving Carphone Warehouse trading director Richard Chambers as head of its B2B sales division.
Chambers has spent more than a decade at Carphone, working across the UK, Belgium and Holland.
He joins Advantage sales director Frank Masson’s team, and is tasked with growing Advantage’s nascent B2B operation.
Advantage was opened last Summer by Cellstar and Brightpoint veteran Simon Earle, and bankrolled by Polish billionaire Roman Karkosik, worth around €3 billion and ranked 557 in the world on the Forbes rich list. It was set up to undepin Karkosik’s plan for an international MVNO, in the form of Advantage sister-company Extreme Mobile, and Earle’s plan for a new UK B2B connector, to which Chambers has been appointed.