Mainline shuts m-viron stores


Orange distributor Mainline Digital Communications has closed its last remaining m-viron retail outlets.

The six m-viron stores, closed yesterday (January 14), are in Tamworth, Burton, Nuneaton, Cannock, Rugeley and Stourbridge

Mainlin managing director Andrew Boden (pictured) said: "We received an approach for the stores late last year, but the deal fell through. In considering that approach, it was felt that the senior management time spent on our retail operation was disproportionate to the amount of return.

"It made more sense to use that time to develop our core distribution business for the benefit of all of our dealer customers. Ninety per cent of connections are B2B, so it makes sense to focus more management time on that area, as well as supporting independent retailers through our m-viron franchise and our Blueprint marketing programme.

"The sale made commercial and operational sense and so – reluctantly – does the disposal. We could have put the stores up for sale, but the low cost and immediacy of closure was preferred to the more complicated and drawn out process of a sale. The value of the stores is negligible compared to the scale of our core distribution business."

Boden said the will not have a negative impact on Mainline’s m-viron franchise scheme. “There has never been a better time to be an m-viron store and that is set to continue,” he said. "We plan to recruit more independent retailers to the programme. The benefits of being an m-viron dealer are akin to those enjoyed by Orange Federated dealers and we plan to further enhance those competitive advantages over the coming year"