Asda head of mobile Ted Cadogan (below) said: “Christmas was an extremely exciting time and gaining 100,000 active customers before the end of 2007 made it all the more special.
“We’ve seen tables of the most popular prepay handsets over Christmas and it was encouraging to see many we stock included in that.”
Asda is undercutting Tesco Mobile and Carphone Warehouse by more than £10 with its Sony Ericsson W200i prepay deal.
Asda is selling it for £38 with free speakers, while its rivals are charging £50 without speakers. Cadogan said: “We’re offering much greater value and expect it to be a big seller.”