The tag line is “Don’t let a mobile phone ruin your movie” and the ads will be screened in the 65-second slot before the main feature, Orange has held the rights to this slot for more than seven years.
The rapper follows stars such as Patrick Swazey and Val Kilmer, Michael Madsen, Mena Suvarii and Macaulay Culkin who have appeared in Orange ads.
“Over the past four years our Gold Spots have become a great platform for actors to reach UK audiences, and are now an integral part of the cinema experience. In turn they represent a significant part of our ongoing investment and commitment to the British film industry,” said Rachel Macbeth, Head of Advertising and Design, Orange UK.
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