20:20 Mobile Group has restructured its Swedish unit, purchased from distributor AxCom in 2007.
AxCom managing director Fred Ridderstad takes on a broader Group role, building up the business across the Nordic states.
Nokia Scandanavia business manager Fredrik Rudberg takes over as managing director of the old AxCom business, which has also been rebranded as 20:20 Sweden. Rudberg has been in the industry 15 years.
Latterely, he was in charge of Telia Sonera’s sales channels in Sweden for Nokia.
20:20 Mobile Group chiefMeinie Oldersma said: “Fredrik is a first rate addition to the team with years of experience in the telecoms business, both from retail, product and marketing perspectives.
“He will contribute our overall development and strengthen our position as the leading distributor in the Swedish telecom market.”