Microsoft man heads up Vodafone internet strategy team


Knook has been given the new job of director of internet service and will focus IP communications, mobile internet access and selected content categories, through mobile handsets.

Knook, 49, has spent 17 years with Microsoft. For the last five years he has been running Microsoft’s Mobile business, including strategy, product development, marketing and sales. He will report to Frank Rovekamp, Global Chief Marketing Officer, Vodafone Group.

"Leading Vodafone Internet Services calls for a world class leader of considerable stature and experience." said Rovekamp.

"We are delighted that Pieter is joining us to help transform the customer experience through the mobile internet, meet growing customer demand for web services accessed from mobile devices and drive revenues within our Mobile Plus strategy. Said Knook.

"I look forward to serving Vodafone’s customers with innovative internet based services, as well as bringing new software and services expertise/Vodafone’s Mobile Plus internet strategy will develop integrated internet content that works on both mobile devices and PCs."


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