Boraman joins from Azzurri Communications where he was technical operations director. He will take up his new role at Samsung on March 3 and will be responsible for driving sales and increasing market share of handsets in the UK an Ireland.
Samsung UK vice president of Mobile Mark Mitchinson said: “More than ever, Samsung’s growth opportunities abound as a result of our strong product innovation pipeline. Carl’s experience and understanding of mobile technology, sales, marketing and services will help ensure we harness this potential and fully realize the growth opportunities before us.”
Boraman added: “I’ve worked with Samsung for years as a customer and when you look at the incredible line up of innovative products and technologies Samsung is poised to deliver over the next couple of years, it is a very exciting place in which to contribute and work to change the world.”