Indirect marketing director Jane Carroll-Whitmore joined RIM last month from Avaya. She heads up a new team of four and reports to RIM EMEA marketing director James Hart.
Hart said: “We wanted to raise the level of support we give to our indirect channel in recognition of how much it has grown over the past year. The level of importance we have put into this new area is highlighted by the fact we have made a director’s position especially for it.”
Meanwhile, Vodafone this month added RIM’s BlackBerry platform to its set of preferred consumer operating platforms that it strategically supports. The relationship will allow both parties to focus on broader adoption in the consumer segment.
Vodafone applications and services will also be tightly integrated with the BlackBerry platform.