The Tesco deal was claimed to be worth 50,000-100,000 connections per year when Dextra first signed it in October 2005, making it worth up to £25 million at its height.
The agreements covers all Tesco’s retail, web and telesales channels for contract phones on the Orange, Vodafone, O2, T-Mobile and 3 networks.
Tesco deals with Orange, Vodafone, O2 and T-Mobile direct. Contract phones on those networks for Tesco’s retail channels will be delivered to Tesco stores via Shebang’s distribution headquarters in Daventry, where they will be customised, packed and dispatched for Tesco.
Shebang’s airtime deal with 3 was spurred by the award of the Tesco contract, Mobile News understands. Shebang required a fully-fledged airtime deal with 3, which Tesco does not deal with direct, to secure the Tesco contract. It is Shebang’s first contract airtime deal; it was set up as a prepay and accessories distributor and works with Orange and T-Mobile on prepay distribution only.
Tesco’s Telecom Centres, its dedicated mobile retail points in 21 of its supermarkets, have signed up to use Shebang’s Sellfone 3G EPOS software, which provides real-time sales data and stock replenishment of product lines for category management.
Shebang managing director Iain Humphrey confirmed the deal. “We have worked tirelessly at Shebang and Sellfone 3G and to have Tesco, the UK’s number one retailer, take on our software in its stores for contract phones reflects our commitment and the job we’ve done. We will work with Tesco to ensure it delivers on its plans.”
Tesco declined to comment. The went live on March 1.