Pride was most recently Orange’s head of music market development. Before joining Orange, Pride established and ran Frukt Music’s mobile business, which provided marketing and service development consultancy to Sony Music International, BMG UK, Orange and MTV Networks International.
Pride will be responsible for driving the development and adoption of Shazam’s mobile applications and online services which allow music fans to identify, purchase and interact with music via their mobiles.
Pride said: “I am delighted to be joining Shazam at such a significant time for the company and the industry in general. The future for mobile and digital music will be driven by providing music lovers with a richer, more engaging music experience.
"We’re in a new phase of the market where tools for music discovery will be valued by customers. Shazam is already a leader in this space and has a very exciting role to play as the market continues to rapidly develop.”