Nokia to move into TV with new programme

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The show will run for 15 weeks and will feature exclusive tracks, interviews, performances and out-takes available on Nokia devices and via the Nokia Music Store.

The 30-minute episodes will combine live music performances with footage from the Nokia Green Room backstage, which will use hidden microphones and cameras to record bands while they wait backstage.

“The Green Room” aired as a pilot show on Channel 4 last year. It featured Girls Aloud, The Feeling and Orson, and attracted more than 600,000 viewers.

Nokia spokesman Will Harris said: “In the development of our services portfolio, we’re actively driving revenue across the business and breaking new ground in all of our marketing and promotional activities.

“The fusion of reality TV, live music and mobile promises
to be a heady mix. This is a fascinating project and we are very excited to be associated with it.”

 

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