The appointment comes after Brightstar successfully completed a major distribution trial with Samsung.
The partnership will enable the two companies to open up new opportunities within the IT and business technology channel. Samsung will also be helped by the fact that Brightstar recently entered into an agreement with Microsoft and can now offer resellers a range of Microsoft Windows Mobile solutions.
Samsung UK & Ireland vice president Mark Mitchinson said: “Following the trial with Brightstar, I am confident that Rod Millar and his senior management team will align, enhance and work well with our distribution strategy; placing more emphasis on traditional dealer channels, growing key accounts and developing partnerships in the IT channel.”
Brightstar president Rod Millar said: “We are working with Samsung in a number of countries around the world and it is a key partner both in IT and cellular. The UK is an important market for us and we are delighted at the vision and support Mark and his team have shown by working with us.”