Driver left O2 at the end of November. He replaces Jamie Chisholm and will report in to Virgin Mobile indirect sales director Rob Shardlow.
Shardlow said: “I am delighted that we have got someone of Ian’s calibre and experience to replace Jamie. These are exciting times at Virgin and I know that Ian is relishing bringing his skills in Mobile to bear on our portfolio of products.”
Driver takes charge of Virgin Mobile’s accounts with Carphone Warehouse and non specialists Woolworths and Comet.