O2 pursues two more for misselling


O2 has pursued two more companies in its crackdown on misselling.

The network has obtained a signed legal undertaking from Jeff Rees, a former director of Eazyconnect, and Richard Thorpe, a director of Shieldmp3. Both companies are based in South Wales.

O2 took legal action against Eazyconnect and Shieldmp3 after complaints from customers to the network’s nuisance call bureau about unsolicited calls offering mobile handset insurance.

In some instances, the callers appeared to be passing themselves off as O2 and infringing O2’s trademark, when calls were in fact made from numbers linked to Eazyconnect and Shieldmp3. Customers were persuaded to take out handset insurance thinking they had purchased it from O2, which was not the case.

Thorpe and Rees have agreed terms with O2 to avoid litigation. Both have signed personal undertakings committing not to infringe O2’s trademark or to pass off any of O2’s goods or services now or in the future through such practices.

Eazyconnect went into liquidation in October last year and is no longer trading.

O2 directly sells its own handset insurance product, O2 Insure, and does not authorise any third party company to sell it.

The move follows legal action taken last year against Landmark Marketing Services and Communications Direct, who both admitted liability for O2 trademark infringement.