Customer numbers up but ARPU down at 3 in 2007


Prepay customers numbered 1,658,000, up five per cent from 2006, while contract customers came in at 2,787,000, up 12 per cent from 2006.

Prepay customers brought in £155,406,000, while contract customers brought in £1,435,480 of revenue; a total increase in revenue of five per cent.

Prepay ARPU was measured at £17.89 and contract £51.33, a decline of seven per cent from 2006. The company put this down to “the adverse impact of interconnection rates and international roaming fee reductions regulated in the first half of the year”. However, non-voice revenue went from making up 29 per cent of the network’s total ARPU in 2006 to 33 per cent, or £14.38 compared with £13.44.

Combined prepay and contract customer churn fell from 4.9 per cent in 2006 to 3.6 per cent in 2007.

Chairman of parent company Hutchison Whampoa Li Ka-Shing said: “The new management team at 3 UK made good progress during the year rationalising the business, exploiting cost saving opportunities and, at the same time, launching new products into its market.

"3UK is continuing to target higher-value contract customers and to limit its activity in the prepaid market.

"3 Ireland has also made steady progress building its network and business."