Avenir announces sales restructure


John Doughty (pictured) has joined Avenir as commercial director. He was previously commercial director at Brightstar and sales director at Computer 2000.

Said Doughty: “Avenir’s progressive approach to B2B and its converged opportunities make my role an exciting one, with plenty of scope for maximising the company’s potential within the IT reseller channel.”

In addition Avenir has appointed former Carphone Warehouse business solutions divisional manager John Pett as head of direct sales. Lee Cook also joins as head of business development from Hugh Symons Telecom, where he was commercial product manager.

Cook was instrumental in developing an exclusive deal between Hugh Symons and new business MVNO Gamma Telecom.

Avenir head of sales Anthony Serlin will take on the role of head of indirect sales, overseeing the 20-strong indirect sales team. Managing director Tanny Price said: “These appointments reflect our focus on B2B and the converged IT space.”