The vouchers will be worth between 1 and 10 euros and can be won by answering a question online and referring a friend to the site, which officially launched yesterday.
Customers in Ireland will have access to over 2.5 million music tracks, including an emphasis on Irish musicians, and can download music direct to their compatible Nokia mobile phone or PC.
General Manager of Nokia Ireland, Alan O’Hara said: “We’re dedicated to delivering the best music experience, based on products and services that offer consumers choice, relevance and ease of use. We also want to be more locally relevant than any other digital music store in Ireland.”
Individual tracks will cost 1 Euro with albums starting from 10 Euros.